WOMEN’S LIFESTYLE BRANDS

WHO WHAT WEAR

I have been with Who What Wear for 7 years in August 2025. I’ve seen the company experience huge growth through the pandemic followed by their acquisition from Future Plc. in 2022. From there, the Data & Analytics team as well as my role merged into Future’s structure. We evolved into the Women’s Lifestyle vertical as their eCommerce analysts, changing from coding programatic data tools, building dashboards, in-depth analyses on content and product conversions, competitive industry trend reporting, while also weekly reporting content and product performance, of of which result in driving revenue—to narrowing my focus to only report revenue driving performance deliverables, such as weekly content performance and our semantic playbooks.

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DOMO

WWW used Domo, a business intelligence tool, that myself along with our Data & Analytics team built SQL pipelines, beast mode calculations, and dashboard with prior to the Future acquisition. These are screenshots of the dashboards I built from the backend to the front end. These were used by stakeholders and our team for reporting data-driven, strategy, and business decisions. Domo was sunsetted and we now use Looker.

DATA PRODUCTS

TREND REPORTS

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*SCREENSHOTS FROM WWW’S FALL/WINTER 2022 FASHION TREND REPORT

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*SCREENSHOTS FROM WWW SPRING/SUMMER 2022 BEAUTY TREND REPORT

PLAYBOOKS & SEMANTIC ANALYSIS

Coming soon