Data Consultancy

Content, Affiliate & Dashboards

Find out which stories, formats, and partners actually drive sales. I map affiliate and creator strategy, then build clean pipelines and interactive dashboards your team can own.

Customers, Channels & Trends

Know who your real customer is and where they buy. I draw on a cross-retailer view (Nordstrom, Shopbop, Revolve, Free People, Net-A-Porter) to show where a brand sells best, which details drive repeat buyers, and which colorways and specs to make next.

Returns & Product Data

Find what actually drives returns, then fix it. I unify messy catalog data into one taxonomy and trace returns back to fit, category, and price tier, so merchandising and size guidance change where it counts.